How To Transform Your GTM Strategy - a podcast by Demand Gen Report

Let’s all close our eyes and pretend we are back at B2BSMX in Boston on a beautiful August day listening to Jeff Marcoux deliver an incredible session. It’s time to open your eyes and press play because co-hosts Klaudia Tirico and Kelly Lindenau are here to make that vision a reality. 

 

On this week’s episode of the B2BMX podcast, Marcoux tackles how to transform your marketing on both a strategic and tactical level. Marcoux dives further into:

• How marketing can transform to become one of the most strategic elements within the business today;


• Ensuring that marketing execution is tied to the right goals and objectives;


• Understanding your overall business goals to gain go-to-market insights for planning;


• Using reverse funnels and intent data to define the job; and


• Aligning with sales targets to know when to push back and say “no.”

RELATED LINKS

• Register for #B2BMX in Scottsdale


• Jeff Marcoux’s Linkedin

Further episodes of B2B Marketing Exchange

Further podcasts by Demand Gen Report

Website of Demand Gen Report