Inside The ABM Test Kitchen: Sharing Different Flavors&Recipes For Successful Programs… + A Few Gotchas Of What To Avoid - a podcast by Demand Gen Report

from 2021-12-22T11:08:32

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Get ready to get a taste of what successful ABM looks like at large, enterprise organizations. As a leading ABM practitioner for the past seven years, Danny Nail has tested and re-tested a variety of different plays to scale ABM programs at companies such as SAP and now Microsoft. He’s essentially the Michelin star chef of ABM!

Today’s #B2BSMX session replay stars Nail himself, who will share a variety of recipes and learnings from some of his most successful ABM programs at SAP and Microsoft. The best part? Organizations of all shapes and sizes can learn a thing or two from Nail — even if you don’t work at the SAP and Microsoft’s of the world.

Check it out to get:

· Examples of 1:1 and 1:few plays and campaigns that hit the mark;

· His lessons learned from working with sales and some “dos and don’ts”;

· Top tools and best practices for scaling ABM;

· Insights into how Nail developed his own platform to streamline processes and scale ABM; and

· Examples of how generic campaigns and content offers can be customized to specific accounts.

Further episodes of B2B Marketing Exchange

Further podcasts by Demand Gen Report

Website of Demand Gen Report