Take The Pain Out Of Sales Enablement - a podcast by Demand Gen Report

from 2020-06-10T05:00

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As the Founder and CEO of his firm, Roderick Jefferson & Associates, Roderick Jefferson has made a career out of helping organizations get their sales enablement initiatives into tip-top shape. A speaker at the 2020 B2B Marketing Exchange, Roderick reveals how a few key adjustments to rep on-boarding, enablement and collaboration practices can help decrease time to revenue. Listen to this session to learn how to:


  • Build a role-specific continuing education program;

  • Develop a consistent, scalable and repeatable baseline of learning;

  • Increase funnel opportunity by aligning all selling metrics to the buyer’s cycle; and

  • Use the latest tools and technology to track revenue focused metrics & KPIs.


RELATED LINKS

Further episodes of B2B Marketing Exchange

Further podcasts by Demand Gen Report

Website of Demand Gen Report