Talking All Things Podcasts...On A Podcast - a podcast by Demand Gen Report

from 2020-06-03T05:00

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Podcasting has exploded in the B2B realm. We've seen brands across industries and of all sizes use podcasting to share their unique thought leadership and interview experts in their field. But how is this area of the media landscape evolving as more brands create podcasts, and as more buyers rely on them? During this episode, we sit down with Tina Dietz, Founder of Twin Flames Studios, to get her take on how podcasting is evolving. Together, Tina and hosts Alicia Esposito and Klaudia Tirico go through:


  • New podcasting formats and approaches;

  • Creating strategies for the middle and bottom of the funnel;

  • The "murkiness" of podcasting metrics; and

  • How to use podcasting to build company culture.

RELATED LINKS

Further episodes of B2B Marketing Exchange

Further podcasts by Demand Gen Report

Website of Demand Gen Report