The New Rules Of Outbounding - a podcast by Demand Gen Report

from 2021-02-03T11:27:49

:: ::

Skip Miller is one of the top sales trainers in Silicon Valley. With a client roster that represents a who’s who in the space, including Zoom, Google, Tableau and Stripe, Skip has also helped small and growing businesses across industries.

What is the universal trend impacting all B2B organizations? Winning new logos.

During this episode of the B2BMX Podcast, Skip shares takeaways from his book, Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads, including ways marketing and sales can better align and collaborate to create messaging that drives net-new sales and recurring revenue. Listen to this episode and learn how to:

Successfully understand the needs of “below the line” and “above the line” buyers;

Balance the power of highly personal interactions and automated activities; and

Refine buyer journeys and outbounding strategies to accelerate the decision-making process.