Using Storytelling To Drive Engaging Relationships With Customers - a podcast by Demand Gen Report

This episode is sponsored by GrubHub.

Storytelling has become a powerful business tool because it begins and ends with empathy, drives an emotional experience with audiences and humanizes the brand at a deeper level.  

 

In this episode, Miri Rodriguez, storyteller and author of the book “Brand Storytelling: Put Customers at the Heart of Your Brand Story,” shares practical tools to help you design a brand story that drives engaging relationships with your customers — and theirs. Listen to learn:  

• What storytelling actually means for B2B marketers;  


• How to deliver an emotional transfer of facts through storytelling — character, plot and conclusion;  


• How to conduct meetings at a human level;  


• How to find your universal truth — an actionable emotion that your brand can attest to; and  


• Much more!   
   
  RELATED LINKS 
   


• 
  https://b2bmarketing.exchange/ 


• 
  https://mirirod.com/en/ 


• https://www.brandstorytellingbook.com/en/

A word from our sponsors, GrubHub:

Grubhub Corporate Accounts make it easy for marketers to cater virtual events via their nationwide restaurant network. Visit corporate.grubhub.com to learn more.

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