Why DEI Is Vital To A Company’s Success - a podcast by Demand Gen Report

Creating an environment where everyone feels included and is given the opportunity to contribute and participate is the very definition of DEI (Diversity, Equity, Inclusion). In this episode, co-hosts Klaudia Tirico and Kelly Lindenau introduce Natalie Gullatt, who spoke about diversity and inclusion during her session at #B2BMX back in February. 

Gullatt discussed the future of DEI in business and marketing and the importance of diversifying your marketing team. Here are some key ways DEI benefits organizations:

• Brand reputation;


• Cost savings; and


• Better financial performance.

While ignoring DEI will result in:

• Lack of innovation;


• Loss of perception; and


• Potential harmful revelation. 

RELATED LINKS

• Listen To Season 6, Episode 10


• 
  Register For B2BSMX In Boston 

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