Podcasts by B2B IMPACT

B2B IMPACT #15 - B2B thought leadership: A reappraisal from 2023-01-26T09:00:14

Thought leadership needs a rethink. What do B2B brands need to do to achieve real thought leadership with meaningful impact?

Hear from our very own thought leader, Holly Mair (Head of C...

B2B IMPACT #14 - Taking creative visualisation to the next level from 2022-11-23T09:00:03

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

B2B IMPACT #13 - How to manage change in B2B from 2022-11-02T09:48:19

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

B2B IMPACT #12 - Future of AI in B2B from 2022-10-05T08:00:44

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

B2B IMPACT #11 - B2B Marketing in a Recession from 2022-09-21T08:00:01

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

B2B IMPACT #10 - Does TikTok have a place in B2B marketing? from 2022-08-26T08:00:46

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

B2B IMPACT #09 - BDB IMPACT Day from 2022-08-09T12:50:05

We recently celebrated our first ever Impact Day. We ran our very own ‘hack’ day where the whole BDB team came together to develop our employee value proposition. Featuring more BDB branded merc...

B2B IMPACT #08 - Getting forecasting right from 2022-07-13T08:00:38

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

B2B IMPACT #07 - Talent wars in the post-pandemic employment market from 2022-06-16T08:19

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

Meet us in the Metaverse: A podcast like no other from 2022-05-04T08:07:17

YouTube link: https://www.youtube.com/watch?v=hAD9kfnzRvY

Our aim is to arm you with content, opinions and insights that deliver ...

B2B IMPACT #06 - B2B marketing trends 2022 from 2022-04-27T08:00

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

B2B IMPACT #05 - The product delusion, the golden age of B2B marketing and account based madness from 2022-04-07T08:00

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

B2B IMPACT #04 - Cyber security, creative commitment issues & the relevance of podcasts from 2022-03-09T10:13:25

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

B2B IMPACT #03 - Talking brand awareness and the changing event landscape in B2B from 2022-02-23T09:00

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

B2B IMPACT #02 - AI copywriting from 2022-02-09T12:30:13

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

IMPACT Episode#1 - Introduction to the Metaverse from 2022-01-27T17:12:49

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

B2B IMPACT Episode #01 - Introduction to the Metaverse from 2022-01-27T17:12:49

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate ...

S2E4: Digital Marketing from Awareness to Lead Generation Part 2 from 2021-07-08T09:07:34

How can B2B businesses take their Information QualifiedLeads to the next level?

In this week's B2B NAV, Oliver Brewood is joined by Digital Account Director, Dimo Stoychiev and Senior Acc...

S2E3: Digital Marketing from Awareness to Lead Generation Part 1 from 2021-07-08T09:01:01

How can you define and reach your target audiences using digital marketing?

This week on B2B NAV, Oliver Brewood is joined by BDB’s Digital Marketing Director, James Gingell and Senior Di...

S2E1: CGI in B2B - Gimmick or Glory...you decide? Part 2 from 2021-06-17T09:25:02

B2B is at a crossroads of digital transformation. Due to the pandemic, the need for companies to fully embrace a new digital methodology is more vital than ever.

In part 2 of B2B NAV’...

S2E2: CGI in B2B - Gimmick or Glory...you decide? Part 2 from 2021-06-17T09:25:02

B2B is at a crossroads of digital transformation. Due to the pandemic, the need for companies to fully embrace a new digital methodology is more vital than ever.

In part 2 of B2B NAV’s CG...

S2E1: CGI in B2B - Gimmick or Glory...you decide? Part 1 from 2021-06-02T08:56:09

If you’re curious about how to harness the magic of gaming and graphics for everyday business, you’ll want to check out the brand new of BDB’s podcast B2B NAV. Our goal is, as ever to help clien...

B2B NAV #36 - Communication is key - Sales and marketing from 2021-03-01T11:05:54

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.

In this week’s episode, BDB CEO Matt Smith and Head of Di...

B2B NAV #35 - It's all part of the plan - Strategy in B2B from 2021-02-19T10:37:29

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.

In this week’s episode, BDB CEO Matt is joined by our very own Strategy and Planning Manager, Mink...

B2B NAV #34 - Debunking Marketing Trends in 2021 from 2021-01-14T11:01:33

New year, new B2BNAV! Welcome to the latest edition of the podcast that helps you navigate the ever-changing B2B landscape.

We’re kicking off 2021 by dusting...

B2B NAV #33 - Key Learnings from 2020 Virtual Events from 2020-12-23T13:30:10

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.

On this episode, armed with first-hand experience and insights from the Virtual Visitor platfo...

B2B Nav #32 - Planning with Purpose from 2020-12-10T10:19:54

In this week's episode of B2B Nav Matt and Oli talk about the importance of planning with a purpose for the future of your business and how the spray and pray approach of market spending can lea...

B2B NAV #31 - Storytelling in B2B from 2020-11-11T08:51:28

In this week’s podcast Matt and Oli discuss the importance of story telling within B2B. The emotive response that advertising can evoke is a powerful tool across the marketing landscape. Knowing...

B2B NAV #30 - Intro to Virtual Visitor from 2020-10-28T09:30:31

This week on B2B Nav Matt and Oli talk about the highly anticipated launch of Virtual Visitor,  a brand engagement portal that can act as a scalable, flexible and versatile virtual events p...

B2B NAV #29 - Speed vs Direction from 2020-10-15T12:15:38

This week's podcast of #B2BNAV ...

B2B NAV #28 - Future Of Websites from 2020-09-25T11:24:11

In this week's edition of #B2BNAV Matt and Oli discuss what the future of websites might be and how it could have a profound effect on the #B2B landscape.  

How could A.I. change...

B2B Nav #27 - Pricing from 2020-09-21T09:06:17

Welcome to a new episode of #B2BNAV, your weekly podcast dive into the latest trends and brightest ideas at the cutting edge of #B2BMarketing. This week, BDB’s CEO Matt Smith, Head of Digital Ol...

B2B NAV #26 - The Death Of The Whitepaper from 2020-07-30T14:27:35

Welcome to the latest edition of #B2BNAV, the podcast that takes on the latest trends and brightest ideas from the world of #B2BMarketing. In this week’s episode, BDB’s CEO Matt Smith is joined ...

#25 - Videos Place In The Content and Marketing Mix (Content Marketing) from 2020-07-23T10:28:39

Welcome to a brand-new episode of #B2BNAV, our podcast discussing macro-trends, micro-movements and eye-opening ideas from the world of #B2BMarketing. This week, BDB’s CEO Matt Smith is joined b...

#24 - How has the COVID-19 pandemic impacted talent acquisition in the B2B job market? from 2020-07-17T11:31

Welcome to the latest edition of #B2BNAV, the podcast bringing you the latest news, ideas and insights from the front-lines of #B2BMarketing. This week, BDB’s Matt Smith, Jon Hallowell and Olive...

#23 The Future Of Websites (Click Funnels And User Experience) from 2020-07-02T10:44:26

It’s time for a brand-new edition of #B2BNAV, the podcast on what’s new, now and next in the world of #B2BMarketing. This week, we’re exploring the future of #websitedesign. Do websites still ha...

#22 - Using Account Based Marketing Effectively (ABM) from 2020-06-23T01:57:04

Welcome to the latest episode of #B2BNAV, the podcast with the latest and greatest ideas and insights from the front-lines of #B2BMarketing. In this episode, our hosts Matt Smith, Jon Hallowell ...

#21 - Corporate Social Responsibility from 2020-06-10T08:40:10

Welcome to a brand-new episode of #B2BNAV, the podcast exploring the latest news and big ideas from the world of #B2BMarketing. This week, our hosts Matt Smith, Oliver Brewood and Jon Hallowell ...

#20 - Everything You Need To Know About Chatbots (Interview with Bennett Boucher from Drift) from 2020-06-04T08:48:42

BDB CEO Matt Smith is joined by Head of Digital Oliver Brewood, Creative Director Jon Hallowell and Bennett Boucher from Drift for a deep discussion of all things conversational marketing!

#19 - What is a startup mentality? (Amazon, Google, Facebook) from 2020-05-29T09:12:12

Welcome the latest episode of #B2BNAV podcast – your guide to the latest insights and big ideas from the frontlines of Listen

#18 - Mental Health In The Workplace from 2020-05-22T11:10:51

Welcome to the #B2BNAV podcast – your guide to the ever-evolving world of #B2BMarketing, through the eyes of those on the frontline.

It’s #MentalHealthAwarenessWeek in the UK, which deser...

#17 - A Guide To Rebranding In B2B (Marketing Tips) from 2020-05-08T11:17:25

The latest episode of #B2BNAV has arrived! Welcome to the podcast that helps you navigate the ever-changing Listen

#16 - A Guide To Exhibitions in B2B Marketing from 2020-04-29T12:17:40

Welcome to this week’s episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2BMarketing landscape, during times more turbulent than ever.   This week’s special g...

#15 - International Marketing with Mike Golden from Brandigo (B2B in Asia) from 2020-04-22T22:40:33

Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape. 

This week, BDB’s Matt Smith is joined by special guest Mi...

#14 - How Will COVID-19 Change B2B Marketing Going Forward? from 2020-04-16T11:04:19

Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing Listen

#13 How To Optimise Working From Home (Remote Working) from 2020-03-25T10:35:38

Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.

It’s a very special #WFH episode of today’s podcast, which might just becom...

#12 How is COVID-19 Impacting B2B from 2020-03-18T07:00

Welcome to the latest episode of #B2BNAV, the podcast that helps you navigate the ever-changing #B2B landscape.   This week, BDB’s Matt Smith, Oliver Brewood and Jon Hallowell are disc...

#11 Is Social Media Important In B2B? from 2020-03-04T10:28:33

Are you sure you’re using social media in the best way for your business? How important is it to provide an omni-channel experience for your clients, contacts and prospects? How do you know if i...

#10 The Truth About Working With Creatives from 2020-02-27T09:37:31

Welcome to #B2BNAV, the podcast that helps you navigate the ever-changing Listen

#9 How to optimise your marketing campaign budget - from expectations to results from 2020-02-05T10:16:53

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.  On this episode, Matt and Oliver campaign budgets. How should you budget a campaign, and how do you...

#8 How To Create Coherent Brand Experience Across Multiple Business Units All With Their Own Agenda? from 2020-01-29T06:00

Overcoming marketing challenges in something that every B2B leader has had to face in their career. BDB CEO Matt Smith is on a mission to share his knowledge with other professionals and examine...

#7 - We were scammed £35,000... The story of how we were targeted by push payment fraud from 2020-01-22T07:00

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. 

'We’ve had a pretty horrific week since Friday last week here at BDB, as we were victims of ...

#6 Attracting and retaining the right people ft. Adam Recruitment from 2020-01-15T07:00

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.

Recruitment today is a whole new ball game, and it never gets boring when Gen Z comes to play.&nbs...

#5 Stop Making Excuses, Start Finding Solutions from 2020-01-07T07:00

"I've had no time!" We've all uttered those words. But is that still a valid excuse for us so-called time management experts?

Join BDB's Matt Smith and Oliver Brewood as they figure out t...

#4 New Year, New Failure... Are We Becoming More Accepting of Failure? from 2019-12-18T14:24:03

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape. 

On this episode, Matt, Oliver, and Jon talk failure... Have we become more accepting of our ...

#3 - With Showpad - Why aren't you using Sales Enablement? from 2019-12-11T09:43:10

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.

This week's B2BNAV podcast features special guests Ed Major and Rhys Mason from Showpad. They join...

#2 Data Driven Marketing, just another trend? from 2019-12-02T09:00

We’re living in a brave new world of data-driven marketing – or so they say. But how many B2B marketers know what data they truly need, and how to leverage it effectively? Are there limitations ...

#1 How Powerful Are Integrated Agencies? from 2019-11-14T12:00

Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.

20 years ago everyone was a master of everything, then companies decided to specialize...

S2 Ep6 - WWYDI... Someone said that the power of communities is important in B2B marketing from 2019-10-08T10:17:07

On our last episode of the season, Matt, Jon and Oli discuss the power of communities.

They discuss the importance of understanding why you want to start a community, what you want to get...

S2, Ep5 - WWYDI... Happiness at work, Special Edition from 2019-09-24T16:06:16

In recognition of International Happiness week, Matt and Chris have recorded a special edition and are joined by 2 of our Gen Z team members to discuss happiness at work.

They delve into ...

S2, Ep 4 - WWYDI... Someone said it's time for GenZ to come of age from 2019-09-18T11:00

Without question Generation Z are coming of age. They are demanding more and reshaping the B2B buying cycle, driven by a strong desire to mirror their B2C buying experience. In this week’s episo...

S2, Ep 3 - WWYDI... A client asked you to pitch without a brief from 2019-09-11T11:00

This week Matt and Chris tackle the dilemma of being asked to pitch for a new business opportunity, where the prospect refuses to prepare a brief.

The conversation naturally spills into t...

S2, Ep 2 - WWYDI...Someone said Content was everything from 2019-08-27T10:02:57

This week Matt and Chris debate how to make your content work harder for you.

They discuss the need for producing different types of content with a strategic purpose behind each piece and...

S2, Ep 1 - WWYDI... Someone said exhibitions were a waste of money from 2019-08-15T11:12:24

This week Matt and Chris discuss how people can maximise their presence at exhibitions to ensure they are getting the most out of it. 

They explain the need for a...

S1, Ep12 -WWYDI... someone said that sales people do not work well in agencies from 2019-08-07T14:46:11

This week Matt and Chris discuss the need for sales people within an agency and whether or not other team members understand their role.  Where should the new business team draw the line, how much ...

S1, EP 11- WWYDI… A client cancelled their campaign because it was too successful from 2019-07-23T15:57:07

This week Chris and Matt discuss the difference between what marketing describe as a good campaign and what sales perceive as a successful campaign. They dig deeper into the KPIs that drive both...

S1, EP 10 - WWYDI… somebody said conversational marketing was a new fad? from 2019-07-16T16:09:27

This week Matt and Chris have a special guest on the show to discuss Communication Marketing. Together with our Head of Tech, Oli Brewood, they discuss the need for additional tools to help expa...

S1, Ep 9- WWYDI... Somebody said they didn't like you? from 2019-07-09T12:23:48

Matt and Chris discuss how important is it to be “liked” in business.  In an age where social media has encouraged chasing likes and acceptance, should being respected be your objective to ...

S1, EP8 - WWYDI...you're accused of being more obsessed with winning work than delivering it? from 2019-06-24T15:30:12

Chasing new business for some is an obsession.  The thrill of the chase and the buzz you get from a conversion.  For dedicated new business team members, this may be where the journey ...

S1, Ep7 - WWYDI...Someone challenges whether you are a truly "international" business? from 2019-06-18T14:56:31

Do the number of office locations (dots) on a world map really matter anymore?

Does it matter where your business is head quartered? 

Does your physical location impact your a...

S1, Ep6 - WWYDI...Someone says being a entrepreneur is a career choice? from 2019-06-04T09:40:22

With technology and social media platforms making starting a business easier than ever, is "entrepreneur" a new job title accessible to all? 

Should we be encouraging the next genera...

S1, Ep5 - WWYDI...Your team DEMAND a digital detox? from 2019-05-23T14:32:25

"EMAIL is a huge problem! We think a digital detox would help everyone’s mental health." After the team at BDB recently expressed these concerns to Matt, we delve deep into the concept of a digi...

S1, Ep4 - WWYDI...HR issues blow up in your face? from 2019-05-23T14:21:47

BDB doesn’t have a HR function as such. Here, we dig deep into why and how Matt and the team choose to share the responsibility instead. Do you agree with how a modern agency deals with HR? Have...

S1, Ep3 - WWYDI...you got a HUGE offer to buy your business? from 2019-05-23T14:15:49

We asked clients and staff what they wanted us to cover in this podcast and this was a very popular choice! Chris catches Matt totally unaware of what is being covered and his responses provide ...

S1, Ep2 - WWYDI...Someone claimed ABM is just the latest marketing fad? from 2019-05-23T14:05:43

This week Matt and Chris talk about the hot topic of Account Based Marketing (ABM), after a client recently asked if ABM was just another fad. Have a listen to find out if Matt or Chris agree

S1, Ep1 - WWYDI...The modern B2B buyer has changed and your business is being left behind? from 2019-04-30T15:20:22

The B2B buying process has evolved and brands need to be aware of how to engage with the modern B2B buyer on a personal and emotional level. In this episode, Matt and BDB’s Director of Business ...