#22 - Using Account Based Marketing Effectively (ABM) - a podcast by B2B NAV

Welcome to the latest episode of #B2BNAV, the podcast with the latest and greatest ideas and insights from the front-lines of #B2BMarketing. In this episode, our hosts Matt Smith, Jon Hallowell and Oliver Brewood are talking #ABM, or #accountbasedmarketing. What is it, why should you do it, and how do you do it right? The guys are sharing opinions and experiences from getting stuck in with #B2B clients around the globe, on a daily basis. 

Is ABM the right choice for your next campaign? What advantages can it offer? Is it really worth the time it takes, or will it always win out over a scattergun approach? Find out in this week’s episode! 

The B2BNAV podcast is your weekly deep dive into the news and issues that keep the world of B2B turning, along with expert analysis of the latest trends in #marketing, #agencylife and beyond.

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