Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding - a podcast by Vya

How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever.

 

Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

Further episodes of Bank Marketing Today by Vya

Further podcasts by Vya

Website of Vya