Podcasts by Bank Marketing Today by Vya
Join Allan Greer and Martha France, trusted experts in marketing execution, as they interview bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
Further podcasts by Vya
Podcast on the topic Marketing
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Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding from 2023-02-05T17:00
How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebr...
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Enterprise Bank&Trust’s John Stefek: Applying data lessons learned from B2C experiences to the B2B world from 2023-01-06T14:00
What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer ...
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First Horizon Bank’s Erin Pryor: How to build a brand internally and why all great brands are operational from 2022-04-05T10:00
Why should you build a brand internally first? Erin Pryor, Executive Vice President, Chief Marketing Officer at First Horizon Bank, discusses branding, the difference between a merger of equ...
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Berkshire Bank's Mark Pedrotti: Marketing is the Heart of the Matter from 2021-11-15T10:00
What matters in banking? Mark Pedrotti, SVP, Director of Marketing at Berkshire Bank shares what matters most when banking and how marketing sits right at the center of the discussion.
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Hancock Whitney Bank's Laura Sullivan Ethridge: “Don’t Stop Believing” – You Can Make a Positive Impact in Banking from 2021-09-27T18:00
What does it mean to be purpose-driven in the banking industry? Laura Sullivan Ethridge, EVP Chief Marketing Officer of Hancock Whitney Bank, explains how to make a positive impact through authe...
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Academy Bank's Charles Freeman: CX is the New Marketing from 2021-09-07T14:00
What happens when you bring together CX and Marketing responsibilities? Charles Freeman, SVP Director Marketing & Client Experience Officer, Academy Bank, describes how combining CX and Mark...
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Investors Bank's Dorian Hansen: The Importance of Managing CX and UX Together from 2021-02-03T09:00
How do you keep your focus on the customer while keeping pace with technology and digital transformation? Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation ...
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First Midwest Bank's Jim Stadler: How to create sustained data-driven, organic growth from 2020-08-12T12:00
Learn the importance of performance-based marketing. Jim Stadler, Executive Vice President and Chief Marketing and Communications Officer, First Midwest Bank shares why even in the midst of acq...
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WesBanco’s Eric Giesecke: How to bring a brand story to life in an industry undergoing consolidation and acquisitions from 2020-03-16T03:00
When your bank is involved in an acquisition, where do you even begin when it comes to crafting a unified brand story? Eric Giesecke, CMO, WesBanco walks us through his experience with uncoveri...
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WesBanco’s Eric Giesecke: How to bring a brand story to life in an industry undergoing consolidation and acquisitions from 2020-03-16T03:00
When your bank is involved in an acquisition, where do you even begin when it comes to crafting a unified brand story? Eric Giesecke, CMO, WesBanco walks us through his experience with uncoveri...
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Fifth Third Bank’s Kevin Mackiewicz: How to bring cross functional teams together to focus on the strategic side of marketing from 2020-02-27T20:00
How do you stay strategic when faced with day to day tactical requests? Kevin Mackiewicz, Vice President and Marketing Director, Wealth & Asset Management at Fifth Third Bank joins us to di...
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