WesBanco’s Eric Giesecke: How to bring a brand story to life in an industry undergoing consolidation and acquisitions - a podcast by Vya

When your bank is involved in an acquisition, where do you even begin when it comes to crafting a unified brand story?  Eric Giesecke, CMO, WesBanco walks us through his experience with uncovering a bank’s brand story and then building brand awareness in the midst of an acquisition.

 

Episode 2 | Duration 29:04

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