How Do We Step into the Shoes of the Consumer? - a podcast by BBB National Programs

When you see an advertisement, you are likely taking in much more than just the words you are presented with. The visuals, sounds, and way the language is presented can all impact the implied messages that consumers take away. In general, advertisers are required to have a reasonable basis for all messages conveyed, whether express …Continue readingHow Do We Step into the Shoes of the Consumer?→

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