What Do CARU’s Revised Guidelines Mean for Advertisers? - a podcast by BBB National Programs

Despite this generation’s comfort navigating digital spaces today, they still face the same cognitive limitations – and therefore, vulnerabilities – that they always have. This reality is just one of the reasons that BBB National Programs’ Children’s Advertising Review Unit (CARU) recently issued revised guidelines to assure that advertising directed to children is not deceptive, unfair, or …Continue readingWhat Do CARU’s Revised Guidelines Mean for Advertisers?→

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