What Does it Mean to Have a “Reasonable Basis” Standard? - a podcast by BBB National Programs

Advertisers are required to have a “reasonable basis” for their advertising claims, but what is “reasonable” in terms of support and the level and type of evidence needed? In this episode of the Ad Watchers, hosts Hal Hodes and La Toya Sutton break down the standard that helps us determine what is reasonable: the Pfizer …Continue readingWhat Does it Mean to Have a “Reasonable Basis” Standard?→

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