What Evidence Do You Need to Support Health Claims? - a podcast by BBB National Programs

Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need a reasonable basis, but when it comes to health claims, that reasonable basis has to be competent and reliable scientific evidence, or CARSE. This means that the results of any study done should …Continue readingWhat Evidence Do You Need to Support Health Claims?→

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