When Are Advertisers Responsible for Consumer Ratings and Reviews? - a podcast by BBB National Programs

In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to a product or service’s reviews and ratings. Since consumers trust what other consumers have to say, brands want to leverage these voices—but are they responsible for them? In this episode, Hal and La Toya explore …Continue readingWhen Are Advertisers Responsible for Consumer Ratings and Reviews?→

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