010: MAP Policies&Enforcement with Ryan Erickson, TrackStreet - a podcast by Archery Trade Association

Ryan Erickson, VP of sales for TrackStreet, explains how Minimum Advertised Pricing policies can play a vital role in maintaining brand value. Kurt and Ryan also discuss the importance of brands taking action to police and enforce their policies, and how they get started. No matter if you're a retailer or a brand who manufactures products, MAP policies can have a big impact on your profitability.

Further episodes of Beyond the Bow, Presented by ATA

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Website of Archery Trade Association