013: Creating New Customers with Digital Marketing - Allison Jasper, ATA - a podcast by Archery Trade Association

ATA senior director of marketing & communications, Allison Jasper, talks about the ATA consumer marketing campaign - how it came about, advertising channels, and the expected outcomes. Allison explains how this campaign will be a great asset in driving new customers to ATA members to get their first taste of archery. 

Further episodes of Beyond the Bow, Presented by ATA

Further podcasts by Archery Trade Association

Website of Archery Trade Association