037: Masterclass Preview - Consistent Authenticity with Melissa Bachman&Michelle Scheuermann - a podcast by Archery Trade Association

In this preview episode of the 2023 Archery Industry Masterclass (January 10th - Indianapolis, IN), Kurt talks with Melissa and Michelle about the various methods brands and retail businesses interact with their customers. Each marketing channel is unique, but what remains the same is the need for a business to be authentic so customers can make a true connection no matter if they visit your website, social media pages, or brick and mortar business. Learn more about the Archery Industry Masterclass at archerytrade.org/masterclass.

Further episodes of Beyond the Bow, Presented by ATA

Further podcasts by Archery Trade Association

Website of Archery Trade Association