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Conversations about all things analytics. Join us as we invite a variety of people from the analytic and measure communities to speak about the current happenings in analytics.
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New Podcast…..just not ours. from 2015-01-11T20:12:17
We wanted to take this opportunity to let all of our great listeners know about a brand new analytics podcast, the Digital Analytics Power Hour. Tim Wilson, Jim Cain, & Michael Helbling have ...
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Episode 68: Looking back and ahead for Beyond Web Analytics from 2013-11-25T13:59:18
In this episode, the Beyond Web Analytics team talks about the state of affairs with the podcast, the plans for the future of the podcast, some of the major changes that have taken place the past y...
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Episode 67: Web Analytics Demystified, Tim Wilson,&ACCELERATE from 2013-07-24T21:21:58
In this episode, the Beyond Web Analytics team talks with Eric Peterson & Tim Wilson of Web Analytics Demystified about their recent growth, love of pie charts, & the upcoming ACCELERATE co...
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Episode 66: Data Layer Standards with IBM from 2013-05-08T13:06
In this episode, the Beyond Web Analytics team talks with Viswanath Srikanth & Eliot Towb of IBM on their work on the Data Layer Standards. The conversation covers how this need for standards ...
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Episode 65: Career Development with Michele Kiss&Corry Prohens from 2013-03-04T14:27:21
In this episode, the Beyond Web Analytics team talks with Michele Kiss & Corry Prohens about the always hot topic of Career Development within the digital measurement industry. The conversatio...
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Episode 64: Visual IQ with Josh Dreller from 2013-02-13T00:58:17
In this episode, the Beyond Web Analytics team talks with Josh Dreller the Sr Director of Client & Industry Solutions at Visual IQ. The conversation covers the foundation of Visual IQ, explore...
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Episode 63*: 2012 in review&looking to 2013 with Joe Stanhope from 2012-12-30T23:29:45
In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2012 and what the team thinks that 2013 will hold...
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Episode 61: Eloqua Marketing Automation Solutions with Adrian Chang from 2012-12-19T13:26:48
In this episode, the Beyond Web Analytics talks with Adrian Chang of Eloqua. Adrian and the team explore what Eloqua is, how marketers can benefit from a marketing automation tool, and what exactl...
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Episode 60 – Mobile Analytics with Suhail Doshi from 2012-11-26T14:27:11
In this episode, the Beyond Web Analytics talks with Suhail Doshi, founder of Mixpanel, about the still evolving world of mobile analytics. The conversation covers the reasons for starting Mixpan...
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Episode 59: Zendesk&Totango with Sam Boonin from 2012-11-05T18:55:27
In this episode, the Beyond Web Analytics talks with Sam Boonin, VP of Product Engagement at Zendesk, about how Zendesk is using a solution called Totango for Trial Marketing & Lifecycle Market...
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Episode 58 – The Adobe SiteCatalyst Handbook from 2012-10-15T09:17:51
In this episode, the Beyond Web Analytics team discusses Adam’s first book, The Adobe SiteCatalyst Handbook. The conversation covers the motivation behind the book, topics covered and not co...
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Episode 57 – Google Tag Manager with Kevin Rogers from 2012-10-07T00:10:24
In this episode, the Beyond Web Analytics team welcomes new regular host, Justin Cutroni, Analytics Advocate at Google, to talk with Kevin Rogers of Keystone Solutions to talk about the New Google ...
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Episode 56 – Mobile User Experience Tracking with Shmuli Goldberg from 2012-06-18T12:07:56
In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Senior Technology Evangelist at ClickTale. The conversation covers some of the latest announcements from Clicktale and wh...
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Episode 55 – Hip Hop Analytics with The Chuck Tees from 2012-03-19T13:12:48
In this episode, the Beyond Web Analytics team talks with the latest sensation to hit the Digital Analytics industry MC U-neeks and Sweet J from the Hip Hop Analytics super group The Chuck Tees. Th...
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Episode 54 – Web Analytics Action Hero with Brent Dykes from 2012-03-04T01:31:10
In this episode, the Beyond Web Analytics team talks with Brent Dykes, Director of Consulting at Adobe and now author of Web Analytics Action Hero. The team talks to Brent about what made him writ...
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Episode 53 – Google Analytics Premium with Phil Mui from 2012-02-01T01:42:11
In this episode, the Beyond Web Analytics team talks with Phil Mui, Group Product Manager of Google Analytics about the introduction of Google Analytics Premium. The group discusses what lead to t...
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Episode 52: Looking forward to 2012 with Joe Stanhope from 2012-01-12T00:34:31
In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2011 and what the team thinks that 2012 will hold...
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Episode 51: Social Media Metrics Secrets with John Lovett from 2011-11-21T22:20:38
In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about his new book Social Media Metrics Secrets. The group talks about what sets this book apart...
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Episode 50: eMetrics NYC Preview with Jim Sterne from 2011-09-08T00:37:34
Join Adam and Rudi as they talk with Jim Sterne, the Godfather of Web Analytics, about the upcoming eMetrics Marketing Optimization Summit in New York City. The gang talks about why the conferenc...
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Episode 49 : Social Media Series with Radian 6 from 2011-08-31T13:08:18
Join Adam and Rudi as they talk with Rob Begg, senior director of product marketing at Radian6, about their social media offerings. The group discusses what makes up social media, the landscape of...
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Episode 48 – Implementation Tips with Jenn Kunz from 2011-08-03T23:59:44
Join Adam and Rudi as they talk with Jenn Kunz, Implementation Consultant with Keystone Solutions, as they talk about analytics implementation tips, tricks, and some common pitfalls. The group dri...
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Episode 47 – Testing and Optimization with Eric Hansen from 2011-06-20T14:31:02
Join Adam and Rudi as they talk with Eric Hansen, Founder and CEO of SiteSpect. The groups dives right into the need for testing and optimization and the issues that companies tend to struggle wit...
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Episode 46 – Performable with Christopher O’Donnell from 2011-05-30T01:23:48
Join Adam and Rudi as they talk with Christopher O’Donnell, Director of Product Development, Performable. The team explores what exactly it is Performable does and what lead to Performable being c...
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Episode 45 – Real-time customer intelligence with Paul Phillips from 2011-05-07T10:56:39
Join Adam and Rudi as they talk with Paul Phillips of Causata and real-time customer intelligence. Paul provides the team with insight on what exactly Causata is and the business problems that t...
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Episode 44 – Google Analytics and more with Justin Cutroni from 2011-04-17T14:21:52
Join Adam and Rudi as they talk with Justin Cutroni about the recent changes to Google Analytics. The conversation reviews the newest features of Google Analytics, how this might translate to a ru...
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Episode 43 – Omniture Summit&eMetrics recap with Michele Hinojosa from 2011-04-05T01:34:01
Join Adam, Rudi, and special guest Michele “Jojoba” Hinojosa talk about the recent Omniture Summit and eMetrics. The group talks about the key takeaways from the events, the highlights...
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Episode 42 – Live at eMetrics ! from 2011-03-18T20:17:12
Join Adam and Rudi as they talk to speakers and other attendees at the recent eMetrics out in San Francisco. Hear directly from our guests about the key takeaways from the conference, reasons you ...
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Episode 41 – IBM, eMetrics, and more with Lee Isensee from 2011-02-28T03:12:30
Join Lee Isensee and the Beyond Web Analytics team as they talk about the recent acquisitions of Unica and Coremetrics by IBM. The conversation dives into who is stealing the sheets in the relati...
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Episode 40 – Shaking the baby with Evan Lapointe from 2011-02-15T02:00:19
Join Evan Lapointe and the Beyond Web Analytics team as they talk about some of his more controversial and thought provoking blog posts. The conversation explores these posts and then delves into...
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Episode 39 – KissMetrics with Hiten Shah from 2011-01-31T13:33:45
In this episode the Beyond Web Analytics team talks with Hiten Shah of KissMetrics fame. The team talks about the creation of KissMetrics, the process that has led to their success, and what the f...
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Episode 38 – eMetrics and the WAA with Jim Sterne from 2011-01-17T02:42:51
In this episode the Beyond Web Analytics team talks with Godfather of Analytics Jim Sterne, about the upcoming eMetrics Conference. The team talks about the history of eMetrics, what this year hol...
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Episode 37 – 2010 in review and thoughts on 2011 with Joe Stanhope from 2010-12-31T23:35:55
In this episode the Beyond Web Analytics team talks with Joe Stanhope, of Forrester Research, about the events of 2010. The conversation covers mergers, events, and inovations throughout 2010, and...
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Episode 36 – Next Generation Deployment: Universal Tagging with Ali Behnam from 2010-12-16T03:39:21
In this episode, the second in our series on Universal Tagging the Beyond Web Analytics team talks with Ali Behnam, the co-founder of Tealium a provider of Universal Tag and Tag Management Platform...
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Episode 35 – Career Development Series with Scott Calise&Corry Prohens from 2010-11-30T12:45:12
In this episode, the second in our Career Development Series with IQ Workforce, the tables are turned on Beyond Web Analytics team as Corry Prohens asks the team and guest Scott Calise of MTV the...
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Episode 34 – Analysis Exchange with Jason Thompson, Paul Young,&Todd Bullivant from 2010-11-08T01:44:05
In this episode the Beyond Web Analytics team talks with the client, mentor, and student of a recent Analysis Exchange project with Charity Water to find out about their respective experiences with...
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Episode 33 – Career Development Series with Jason Thompson&Corry Prohens from 2010-10-26T01:41:52
In this episode, the first in our Career Development Series with IQ Workforce, the Beyond Web Analytics team, Jason Thompson, and Corry Prohens take part in a round table discussion based on the ...
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Episode 32 : Tag Management Systems with Josh Manion from 2010-10-18T02:04:46
In this episode, the first part of a series on tag management & universal tags, the Beyond Web Analytics team with Josh Manion, CEO of Ensighten about Tag Management Systems and his new compan...
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Episode 31 : Web Analytics Association – Certification with Joel Wright from 2010-10-06T00:00:39
In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year...
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Episode 30: X Change 2010 Recap from 2010-09-29T02:10:35
In this episode, the Beyond Web Analytics team talks about the recent X Change Web Analytics Conference that was held in Monterrey California. The group talks about how X Change was started and ho...
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Episode 29 : Is Web Analytics Evil? with Eric Peterson from 2010-09-13T10:08:12
In this episode, the Beyond Web Analytics team talks with Eric Peterson, of Web Analytics Demystified, about the negative press that the web analytics industry has received in recent months. The...
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Episode 28: Consolidation in Web Analytics with John Lovett from 2010-08-24T00:57:24
In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in ...
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Episode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com from 2010-08-09T11:21:42
In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is p...
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Episode 26: Analyzing Customer Experiences with Shmuli Goldberg of ClickTale from 2010-07-26T01:32:30
In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers wh...
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Episode 25: Evaluating Web Analytics Vendors with Joe Stanhope from 2010-07-12T11:17:54
In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and method...
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Episode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth from 2010-06-28T11:57:05
In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro. The group explores what is marketing automation and how it relates to web analytics. ...
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Episode 23: Effectiveness of Data Warehouse with Jason Rushin of Quantivo from 2010-06-15T02:20:29
In this episode, the Beyond Web Analytics team talks with Jason Rushin, Director of Marketing for Quantivo. The group explores the recent blog posts from Quantivo, Avinash, & Gary Angel regard...
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Episode 22: Inside Google Analytics with Phil Mui from 2010-06-07T01:37:46
In this episode, the Beyond Web Analytics team talks with Phil Mui, Senior Product Manager of Google Analytics about the evolution of Google Analytics. The conversation covers the motivation behin...
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Episode 21: Dennis Mortensen – Future of News Media&Yahoo Web Analytics from 2010-06-01T00:36:45
In this episode, we talk with Dennis Mortensen, Director of Data Insights at Yahoo! and Board of Director Member of the Web Analytics Association, about the Future of News Media and Yahoo! Analytic...
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Episode 20: Voice of the Customer with Eric Feinberg from 2010-05-17T11:35
In this episode, we talk with Eric Feinberg, an Industry Director at ForeSee Results, about Voice of the Customer and how it relates to and compliments traditional web analytics. The group discus...
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Episode 19: Jason Thompson – Segmentation on Membership Sites from 2010-05-10T11:16:33
In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free. The group discusses the critical steps in ap...
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Episode 18: Justin Kistner – Facebook Measurement from 2010-05-03T11:40:12
In this episode, we talk with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook....
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Episode 17: Jeff Jordan – Video Measurement from 2010-04-19T11:31:43
In this episode we talk with Jeff Jordan about video measurement. We cover best practices, common pitfalls, and offer speculations on what the future holds for video measurement analytics. So dow...
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Episode 16: Stéphane Hamel – Web Analytics Maturity Model from 2010-04-12T01:31:35
In this episode we talk with Stéphane Hamel about his Web Analytics Maturity Model, thoughts on the Web Analytics Association, WASP, and more. So download this podcast to your favorite mobile devic...
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Episode 15: How companies can attract and retain talent from 2010-04-04T22:58:56
In this episode we continue our talk with Corry Prohens, President of IQ Workforce. In the previous podcast we talked about how to find and keep a job in Web Analytics. In this episode we look a...
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Episode 14: Conversation with Alex Yoder from 2010-03-29T11:40:44
In this episode we are joined by Alex Yoder, CEO of Webtrends. The conversation covers the history of Webtrends, a recap of items announced at their conference this year, and what is coming next f...
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Episode 13: Functionalism with June Dershewitz from 2010-03-22T11:23:51
In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism. What it is, why it was developed, and how it can help you with your analytic projects. So download this p...
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Episode 12: Web Analytics Demystified from 2010-03-15T00:46:52
In this episode we are joined by Eric Peterson of Web Analytics Demystified, as we discuss the current state and the future of Web Analytics. Eric also shares his thoughts on his other projects Th...
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Episode 11: Omniture Summit 2010 Recap from 2010-03-08T04:30:21
In this episode we are joined by Gary Angel of Semphonic, as we review and discuss our respective experiences at the recent Omniture Summit 2010. So download this podcast to your favorite mobile d...
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Episode 10: How to Find/Keep a Job in Web Analytics from 2010-02-24T12:15:55
In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics. We cover steps that job seekers should take when looking for a job and ca...
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Episode 9: Building recipes for Web Analysis from 2010-02-12T12:15:09
In this episode we talk with Akin Arikan, about building recipes for web analysis. The conversation dives into the process and planning that goes into analysis, along with some best practices for ...
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Episode 8: Social Media Metrics With Jim Sterne from 2010-02-01T10:00:12
In this episode we talk with Jim Sterne, co-founder and current Chairman of the Web Analytics Association, about Social Media Metrics, the Web Analytics Association, and the future of the Analytics...
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Episode 7: Mobile Analytics from 2010-01-20T11:31:27
Episode 7: Mobile Analytics with Greg Dowling This episode we talk with the newest member of Semphonic, Greg Dowling, as we explore the intricacies of mobile analytics. From the current state of th...
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Episode 6 – Implementation Best Practices from 2010-01-11T12:53:12
Implementation Best Practices Join the Beyond Web Analytics team as we get a little more technical and talk implementation with Kevin Rogers of @VaBeachKevin fame. The conversation explores tips fo...
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Beyond Web Analytics-Episode 5 from 2009-12-28T13:34:14
Test & Targeting Join the Beyond Web Analytics team as we talk Test & Targeting with Brian Hawkins of Omniture. The conversation explores items for those just starting out with multivariat...
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Beyond Web Analytics-Episode 4 from 2009-12-16T10:47:10
Multi-Channel Web Anayltics Success Join the Beyond Web Analytics team as we talk with Josh Manion of Stratigent about Multi-channel web analytics success. We explore the meaning of multi-channel ...
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Beyond Web Analytics-Episode 3 from 2009-12-09T03:55:52
Staffing for Web Analytics Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Gary Angel Gary Angel, President of Semphonic Co-Founder and President of Semphonic, the leading independent w...
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Episode 2.5 Conversation with John Lovett from 2009-12-03T13:52:13
Conversation with John Lovett, Web Analytics Demystified Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest: John Lovett The Beyond Web Analytics team chats with John Lovett about his new role w...
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Beyond Web Analytics-Episode 2 from 2009-11-24T05:22:27
Moving from Web Reporting & Tagging to real Web Analytics: How can people learn how to do real web analysis? Recorded 11/23/2009 Hosts: James Dutton, Adam Greco, Rudi Shumpert Guest Host: Gary...
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Beyond Web Analytics-Episode 1 from 2009-11-12T22:23:19
Beyond Web Analytics – Episode 1 Recorded 11/11/2009 Hosts: James Dutton, Adam Greco, Ben Gaines, Rudi Shumpert In this inaugural episode James, Adam, Ben, & Rudi chat about challenges wi...
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