Episode 66: Data Layer Standards with IBM - a podcast by Beyond Web Analytics

from 2013-05-08T13:06

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In this episode, the Beyond Web Analytics team talks with Viswanath Srikanth & Eliot Towb of IBM on their work on the Data Layer Standards. The conversation covers how this need for standards came about, what the benefits are, and how companies can make the most of this initiative. So download this podcast to your favorite mobile [...]