75: Tero Isokauppila- Owner of an 8 figure Mushroom Business, Four Sigmatic - a podcast by Tony Jeffries

In this episode of the Box N Life Podcast, it's all about mushrooms. Tony sits down with Tero Isokauppila, the founder of Four Sigmatic, who is on a mission to make medicinal mushrooms, some of the world’s most researched superfoods, more accessible to everyone. Where did Tero's obsession with mushrooms come from? Why did he decide to start Four Sigmatic and how did digital word of mouth grow the business?

Tero gets a little nerdy on Tony to discuss the dual extraction process, the science of mushrooms and why the world needs mushrooms to survive. Finally, you will be shocked to find out what type of bed Tero likes to take naps on. Please check out the show notes for links and information provided in this podcast. https://www.boxnlifepodcast.com/mushroom

Please make sure to share this episode to all of your family/friends who would benefit from having mushrooms in their lives. Also, leave a 5-star review on iTunes to help spread the word and love of this podcast."


Shroom dealer (1:07)
o Family of farmers in Finland
 Where did the obsession of mushrooms come from? (3:48)
 Are you a person who multiplies or a person that adds? (5:25)
o Important to know the language of business
 Affiliate program – Digital word of mouth (8:45)
 Was there a turning point when the business grew? (11:12)
o Be authentic
o Have influencers support on their podcasts
 Podcasts form of new media

 Tony talks about some of his favorite Four Sigmatic products (15:25)
 Tero talks different types of mushrooms (18:35)
o Dual extraction process (22:28)
 The science of mushrooms and studies (23:00)
o Lack of mushroom knowledge
 The world needs mushrooms to survive (28:10)
 Naps on a nail bed?! (30:16)
 Healing Mushrooms – new book (32:38)
 Shroom Room on Abbot Kinney (33:35)
Featured
 Tero Isokauppila (website) - http://www.teroisokauppila.com/
 Tero Isokauppila (@iamtero) • Instagram
 Healing Mushrooms Book By Tero Isokauppila -
https://us.foursigmatic.com/pages/healingmushrooms
Resources
 Four Sigmatic (website) - https://us.foursigmatic.com/
 How To Use Medicinal Mushrooms - Ben Greenfield Fitness -
https://bengreenfieldfitness.com/podcast/supplements-podcasts/cracking- the-code- on-
natures-best- kept-secret- medicinal-mushrooms/
 Different Types of Mushrooms and Their Uses (article) - http://www.mushroom-
appreciation.com/types-of- mushrooms.html#sthash.7kLmDohQ.dpbs
 What is Reishi? | Guide to Reishi Mushrooms - http://www.reishi.com/what-is- reishi.htm
 Chaga Mushroom Benefits: The Health Facts - https://chagahq.com/chaga-mushroom- benefits/
 Mycology – Wikipedia - https://en.wikipedia.org/wiki/Mycology
 Self-Acupressure for Grief, Depression, Anxiety and Exhaustion -
http://www.acupressure.com/blog/index.php/self-acupressure- for-grief- depression-anxiety-
chronic-fatigue/

 Four Sigmatic | Shroom Room - https://us.foursigmatic.com/pages/shroom-room
People Mentioned
 Ben Greenfield (@bengreenfield) · Twitter

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