PUBLISHERS: ARE YOU PROVIDING BUYERS ALL THEY NEED TO TRANSACT WITH YOU? - a podcast by Glenn Hansen

Eileen Keller, CEO & Founder of Ideality.com, Terrance McDermott, VP, Demand Generation at Allison + Partners, and Kevin Arsham, Partner, Group Account Director at MediaCom, share how they build their media plans. For these industry pros, like any media buyers, information gathering in real time is very important, but some publishers make it harder for their marketing partners.

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