BYP 134 - The 5 Types of Competitive Advantages You Need to Exploit Right Away - a podcast by Mike Kim

from 2017-09-25T22:07:06

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Are you aware of your competitive advantage? Most people don't, and it's because they're not even sure what kind of competitive advantages are out there.

In this episode, I unpack 5 competitive distinct advantages:

  1. Price
  2. Affinity
  3. Authority
  4. Skill
  5. Availability

Here are some snippets from today's episode:

  • What I learned about competition during a dinner with the owner of Connecticut's largest moving company. (3:03)
  • The 5 types of competitive advantages you need to be aware of (4:43)
  • The story Ken Davis, founder of SCORRE, told me about why pricing himself so low actually closed doors for his speaking business. (5:59)
  • Why you must set a yearly revenue goal. (7:40)
  • Why you need a "cash-cow" offer. (8:20)
  • How many people really unsubscribe from my email list everytime I send a message. (15:08)
  • How to establish authority even if you don't have clients. (18:50)
  • How being intentional about these 5 things gives you a "marketing grip" that can't be denied. (22:50)

Resources Mentioned in This Episode:

• Donald Miller and StoryBrand

• Ken Davis and the SCORRE Conference

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