EP 3_Accidental Branding_The Car Chick - a podcast by Lisa Speer

LeeAnn Shattuck is the founder of The Car Chick. She provides a unique car buying service for women and smart men. In this episode we talk about how The Car Chick brand started accidentally and how it’s become an intentional (and international) brand.
A few highlights we talk about are:How a joke and catchphrase started her current brand
When her brand became more intentional and gained greater visibilityThe importance of customer experience in a brand
How being snarky and the word crap are part of her brandThe role of her car, wardrobe and brand colors
Messaging and resources that help connect her to her ideal clientsYou can learn more about The Car Chick and her podcast “The Straight Shift” on her website.
You can follow The Car Chick on Facebook, Instagram and Twitter. 
If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!This podcast is brought to you by Speer Creative Edge, a strategic branding business.

Further episodes of Branding BFF®

Further podcasts by Lisa Speer

Website of Lisa Speer