60: The Levi's That Came In From the Cold - a podcast by Business Insider

At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separated them from the West. East German officials started to worry: Could a pair of pants bring down the government?

Further episodes of Brought to you by...

Further podcasts by Business Insider

Website of Business Insider