289 – Package Your Idea With Michael Roderick - a podcast by Paul Higgins - High-Performance Mentor

How do you influence other people to share your message? Today's guest Michael Roderick, the CEO of Small Pond Enterprises, explains that you need to package your idea in such a way that other people will talk about you even when you're not in the room in a good way. Michael's mission is to help thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. If you are a giver and you want to influence other people in a good way, this episode is for you. In this episode, you will discover that accessibility, influence, and memory are key principles you need to master. What are these, and how can you apply them to your own brand? Tune in to find out!

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