How Much Voice of Customer Research is Enough? - a podcast by Amy Posner and Kirsty Fanton

Today's writer asks us about voice of customer research. And so we talk about the power of VOC research, why it matters, how we each do it and how it sets conversion copywriters apart from other copywriters.

What's really the power behind VOC? Let's dig in.

Further episodes of Business Badassery Podcast

Further podcasts by Amy Posner and Kirsty Fanton

Website of Amy Posner and Kirsty Fanton