Episode 1: January 2020 - The Hegalian Dialectic - a podcast by Shift Control

The first podcast of 2020 - and the first since mid-2019 - focuses on customer retention and the importance of creating value for those customers who helped you achieved targets over the previous 12 months.

Stratgic thinking in sales often focuses on acquisition over retention yet the importance of reducing the churn rate in your sales is obvious.

The Hegalian dialectic is a writing method (amongst other things) that can be used to help better understand the importance of creating 'tension' in those existing customer relationships.

For more information on sales strategy for your team or team or individual sales coaching, please email info@shift-control.co.uk

Further episodes of Business ideas for SMEs and Start Ups

Further podcasts by Shift Control

Website of Shift Control