Podcasts by Business ideas for SMEs and Start Ups
All episodes
Episode 21: Enda Lynch Head of Enterprise, Munster Rugby from 2020-11-17T17:48:54
A little while ago I had an interest in parts marketing, working with a couple of GAA teams. In the course of that work, I met with Enda Lynch who at the time was Head of Sponsorship at 02, when th...
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Episode 20 Enda McNulty from 2020-10-18T18:40:35
Much is made of the comparison between high performance sport and high performance sales - way too many sports books to mention that offer some excellent examples of people performing at the highes...
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Episode 19: Declan Coyle and the Green Platform from 2020-09-21T11:24:08
Delighted to have Declan Coyle on this weeks podcast. Declan is a leadership, development and transformational coach who has worked with some of the most successful teams in GAA as well as helping ...
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Episode 18: How to create a thriving culture with Hugh Gilmore from 2020-09-07T11:37:15
I really enjoyed recording this podcast with Hugh Gilmore, a sports psychologist working with the British Weightlifting and athletic teams.
I first crossed paths with Hugh 7-8 years ago wh...
Episode 17 Paul Creighton AES Global from 2020-08-31T12:12:23
In episode 17 of the Shift Control Podcast I speak with Paul Creighton, CEO of AES Global - a company specialising in home security systems, operating across 28 countries globally.
It was ...
Episode 16 : Kevin Young, Inmynd, discusses Compassionate Inquiry from 2020-08-24T11:58:34
Changing culture in an organisation doesn’t happen over-night.
Attitudes and behaviours within an organisation are deep rooted and change takes time.
Being adaptive, flexible and ...
Episode 15: The long game of sales training from 2020-08-19T16:30:12
This podcast is a reflection on why some people engage in sales training successfully and why others don't. It's as easy to be the accused as it is the victim but my question is what really motivat...
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Episode 14 - Processing the processed from 2020-08-11T07:36:22
Can anything that's processed be all that good for us?
I'm thinking food to start with - what makes food accessible and gives it greater shelflife also as the potential in the long term to kill...
Epsiode 13 - Sales training and coaching in a virtual world from 2020-07-21T14:15:12
This podcast is unashamedly a sales pitch - the last few months have shaped a changing landscape in sales communication...people working from home, Zoom, Teams, WebEx calls with clients. IN March 2...
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Episode 12: Characteristics of the human sales approach from 2020-06-24T13:04:29
The latest Shift Control Podcast segues between current social and emotional anxieties and the importance of remembering that the default position for the human condition is one of calm, honesty, f...
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Episode 11 Institutional trust...where did it go? from 2020-04-20T20:32:24
Take 2. Institutional Trust. In light of recent events, I have thought long and hard about continuing the podcast series - sales and marketing isn't top of most peoples personal or professional age...
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Episode 10 - Trusting in yourself before you trust others from 2020-03-10T22:10:06
Driving down the road last week, I was listening to a Spotify playlist - Lynyrd Skynyrd - which had 2 versions of their 1970s classic, Freebird.
It got me thinking about sales and about bu...
Episode 9: Why the telephone might be more relevant now than ever from 2020-03-03T16:27:25
There are almost as many mobile phones on the plant as there are people - surely telephone sales has a role to play based on that statistic alone?
The legacy of double glazing, recruitment...
Episode 8 Sales advice from experience from 2020-02-25T08:09:46
Over the last number of weeks I have made some casual references to GlenGarry GlenRoss. Great movie, great acting, poor sales advice.
In his book To Sell Is Human, Daniel Pink talks about ...
Episode 7: Using Moneyball to measure your sales performance from 2020-02-10T19:41:47
I was prompted to record this podcast following the 2020 Oscars with warranted wins for both Joaquin Phoenix and Brad Pitt (amongst others) and their respective outstanding performances - including...
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Episode 6: Have I got your attention now? from 2020-02-06T13:05:39
One of the best known and most referenced #sales clips from the movies must be GlenGarry Glenross...if you're in sales you will have seen the clip by Alec Baldwin, if not the entire show.
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Episode 5: High Performance Sales from 2020-01-29T17:16:43
In many sales coaching and sales training sessions we focus on creating a high performance sales team usually siting high performing sports stars and teams.
That got me thinking about some...
Episode 4: 20 minutes at Croke Park from 2020-01-25T21:45:09
This episode follows a week that included a 20 minute session at a an exhibition at Croke Park.
A hugely successful event which saw a lot of people take time out from their busy days gener...
Episode 3 Commodity Sales from 2020-01-15T17:10:17
Following a recent conversation with a client, this podcast focuses on 'Commodity Selling'
If the sales person creates the narrative that what they are selling is 'just a commodity' then t...
Episode 2: Shift your bias from 2020-01-09T15:59:42
Does everyone have a biased viewpoint? How you vote, what you buy, what you read - all of our conventional 'consumer behaviour' is influenced and informed by who we are, our family background, scho...
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Episode 1: January 2020 - The Hegalian Dialectic from 2020-01-03T17:13
The first podcast of 2020 - and the first since mid-2019 - focuses on customer retention and the importance of creating value for those customers who helped you achieved targets over the previous 1...
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Solocast - Podcasts, Linkedin, Speed-reading and Bill Burr from 2019-01-10T13:11:27
The first podcast of 2019 is a solo podcast focusing on sales, media and podcasts.
The last few months I have cut out pretty much ALL media from my life and taken control of what I DO lis...
Episode 34: MadLug - a brand story for good from 2018-12-04T09:04:14
Marketing has never been more complex than now. Channel proliferation. Social unconformity. Decreasing attention span. Big data. Small data.
And then there is the myth of the 'Brand Story...
Episode 33: Art for the Senses with Geralyn Mulqueen from 2018-11-20T22:57:39
Geralyn Mulqueen is a psychotherapist, activist, mother and artist who has recently set up creative workshops to help those who suffer from trauma and mental health issues.
In this podcast...
Episode 32: Hans Enoksen on watches and Oceans 2050 from 2018-10-23T11:48:37
Ireland and in particular Belfast are neither recognised nor acknowledged as centres for excellence when it comes to watchmaking.
That may soon change if Hans Enoksen has his way.
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Episode 31: Paul McKeever CE0, Continually from 2018-10-09T09:31:04
After growing a success web design business in mid 2000s and a product buy-out in 2012, Paul McKeever is back with his latest venture Continually, an online sales/customer service platform that hel...
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Episode 30: Damian Hughes, The Barcelona Way from 2018-09-21T17:57:47
The 3rd time guesting on the podcast, Damian is back on talking about his latest best-selling book, The Barcelona Way, Unlocking the DNA of a Winning Culture.
Through the lens of Pep Guard...
Episode 29: Stendhal Festival from 2018-06-19T21:59:56
Episode 29: Stendhal Festival by Shift Control
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Why sales training doesn't work from 2018-03-07T07:47:52
A high percentage of our work this year has been in training rather than marketing or brand strategy. Over the last number of weeks we have begun work with some major businesses across a variety of...
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Solocast - What do buyers really want? from 2018-02-21T13:42:40
Most of the time sales people are focused on short term outcomes and look inwardly towards their own needs and wants over those of the customer.
There has been a widely accepted move away ...
Episode 28 - Why Sponsorship is the future of business from 2018-02-05T15:53:01
“Sponsorship is the future of business”
Jackie Fast, Pinpoint: How challenging the norm is the only route to success in selling sponsorship.
Only someone who has successfully nav...
Solocast: Make practice part of your process from 2018-01-27T14:27:20
Is "Practice" part of your sales process?
How many of you spend time in 'rehearsal' preparing questions, answers, eventualities and outcomes for those big sales presentations?
In...
Episode 27: Everything you you need to know about GDPR from 2018-01-24T21:52:49
So, you all set for GDPR?
The much talked about but not always understood changes to the 1998 Data Protection Act kick in on 25th May 2018
As the way we store and transfer data c...
Episode 26: Damien Hughes - The Liquid Thinker, PT 3 from 2017-12-06T22:50:55
Delighted to welcome Damian back - last time we spoke we in May this year and much has happened in the intervening months. Damian has been working with Scotland Rugby Union, English Rugby League an...
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7 tips for telephone selling from 2017-10-14T18:05:23
Telephone sales is a much maligned business development tactic yet is undergoing something of a renaissance and when blended with a clearly defined digital strategy, tic an be very powerful.
1-in-5: Attracting and keeping the right people from 2017-09-17T12:42:10
Over the last few weeks and in collaboration with no less than 4 clients, I have experienced first hand the challenges businesses are facing when recruiting sales personnel. Regardless of sector or...
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Episode 25: PR Smith talks SOSTAC® and Sport from 2017-08-23T11:36:49
SOSTAC® is a marketing planning framework used by business professionals globally and was voted in the Top 3 Business Models worldwide in the Chartered Institute of Marketing’s Centenary Poll.
...
Episode 24: In Conversation. Oliver Lennon CEO Syndeo from 2017-08-09T19:48:17
A pleasure to get to interview Oliver Lennon, current CEO of Syndeo and driving force behind Speechstorm, local start-up success story.
In this episode Oliver shares some valuable insight...
Episode 23: Defining your brand story from 2017-08-02T16:26:48
According to Dave Trott, everyone is turning into a story teller these day and suggests it maybe a bad thing - check out his brilliant blog (www.davetrott.co.uk). He makes a valid point but I would...
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Episode 22: The Importance of Trust from 2017-07-24T09:08:42
Trust is the accepted currency of any relationship - personal or professional.
It is critical in building meaningful relationships but there is more to it than simply trying to be-friend someon...
Episode 21: Make Yourself Understood from 2017-07-03T19:50:15
Powerpoint has been around for a little over 27 years and in that time, little has changed in terms of functionality, usability so Microsoft must be doing something right.
This podcast loo...
Episode 20: The Science of Selling with David Hoffeld from 2017-07-03T19:42:11
Easily one of the best books I have read on business development and sales in a very long time.
Blending cutting-edge research in social psychology, neuroscience and behavioral economics, ...
Episode 19: The Hardy Baker from 2017-05-17T20:03:36
Bundoran, a seaside town in Donegal has threatened to reinvent itself over the last number of years. Whilst it has become something of a mecca for surfers, it will need more entrepreneurial spirit ...
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Episode 18: Part 2- 5 Steps to a Winning Mindset from 2017-05-09T08:24:50
The second episode includes more insights and anecdotes from Damian Hughes, author of 5 Steps To A Winning Mindset, where he goes deeper into values in action, behaviours and reconfirms the importa...
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Episode 18 PART 1: In Conversation with Damian Hughes. 5 Steps to a Winning Mindset from 2017-05-04T20:30:35
There are many obvious crossovers between and business and sport when it comes to high performance - mental toughness, controlling emotions and communication, to name but three.
In Part 1 ...
Episode 17: The Business of Story from 2017-04-23T13:31:32
It has never been harder for brands, organisations and businesses to stand out for the right reasons.
Right now, everyone is short on time and overwhelmed with interruption and so to conne...
1-in-5 Fiverr from 2017-04-20T12:44:19
Do you see your brand as investment or an expense? Developing a logo or brand identity is a skill. And skill costs.
At the gig platform, Fiverr, a logo can be crafted fro as little as $5...let ...
Episode 16: Sell With Style - in conversation with Carlo Pignataro from 2017-03-22T09:44:12
Delighted to be presenting this episode of the shift control podcast - in discussion with Carlo Pignataro author of the brilliant Sell With Style.
Sell with Style: The Ultimate Guide to Lu...
Episode 15: BLK Box Fitness CEO Greg Bradley from 2017-02-20T08:20:20
ccording to a recently published Neilson Sports report our appetite for fitness health and wellbeing will see the gym sector become the shining star of the post Brexit Economy.
Someone who...
Episode 14: Creativity and a positive mindset from 2017-02-13T11:22:46
Al and Astra McNIcholl are the co-founders of The Itty Bitty Book Company - this podcast is a conversation with Astra, where she explains what motivated both her and her husband to leave their prev...
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1-in-5 2017 Episode 1, EQ and IQ from 2017-01-05T19:08:31
1-in-5 2017 Episode 1, EQ and IQ by Shift Control
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Episode 13: Being AWARE of your mental health from 2016-10-18T12:04:52
In this episode, I speak to Siobhan Doherty, CEO of the only organisation in the North
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Solocast: One big thing from 2016-10-05T10:29:30
How important is sales training to your business? how important is training of any kind to your business?
If you take it seriously you will get the rewards and if you don't then you will most ...
Episode 12: Luke Tyburski, The Ultimate Triathlon from 2016-09-27T14:43:18
In an attempt to overcome bouts of deep depression, Luke Tyburski sees out on a journey to create The Ultimate Triathlon...25km, cycling the equivalent of the length of Ireland twice and running 12...
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1-in-5: "Do no harm" from 2016-09-27T11:41:59
This 1-in-5 is all about keeping customers and the importance of not neglecting over acquisition.
if you are lucky 80% of your next years sales target is already written - question is, do your ...
The Ultimate Triathlon and Luke Tyburski, come to Belfast from 2016-09-05T19:47:38
Luke Tyburski is an extreme athlete who has just finished making a documentary on The Ultimate Triathlon, a 2,000km swim, cycle, run race from Morocco to Monaco.
I know, mental.
H...
1-in-5 "Sales Strategy" from 2016-09-01T16:59
1-in-5 is a series of bitesized podcasts greed to 1 big idea in 5 minutes or less...this one is all about strategic planning and a model created by a marketing guru from Dublin called PR Smith
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1-in-5 "Lessons from Starbucks" from 2016-09-01T16:55:08
1-in-5 is a series of bitesized podcasts greed to 1 big idea in 5 minutes or less...this one is all about what we can learn from Starbucks. I Know. Starbucks!
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Episode 11: Mindfulness Part 2 from 2016-08-25T14:17:32
Following on from the first episode with Frank Liddy, the feedback was really positive, which prompted a second conversation on mindfulness and its application to your personal life and business.
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1-in-5: "The customer's view" from 2016-08-24T13:27:08
A business growth strategy needs to take into account your existing customers and the world as they see it - you never sell to your physical self, so it is impossible to fully understand the world ...
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1-in-5: "Sending out proposals / unclogging the pipeline" from 2016-08-24T13:24:24
Emailing out 20 proposals a week, might make you think you've been productive but unless you are getting in front of the buyer and other decision makers, you are only clogging up the sales pipeline...
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One in 5: Customer Value Proposition from 2016-08-24T13:18:07
The importance of knowing who you are and why people need to engage with you - the customer value proposition is the reason people engage with you. Do you know yours?
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Episode 10: Heavenly Tasty Organics from 2016-08-22T12:56:32
In discussion with the founder and the Managing Director of Tyrone based "Heavenly Tasty Organics", Shauna McCarney-Blair.
Based in Augher but trading across Europe, The Middle East and Au...
Solocast - Blue Ocean Sales from 2016-08-15T22:56:28
This solocast is a 10 minute focus on Blue Ocean Sales strategy - what to do if everyone is getting beaten up and bloodied doing the same thing in a race to the bottom.
It's all about the ...
Episode 9: The Minnows from 2016-08-01T19:49:35
25 years on from their musical breakthrough, The Minnows are back with a new album. I had the pleasure of chatting with Stevie O'Sullivan, double-jobbing as digital marketing strategist and drummer...
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Episode 8: Mindfulness...in conversation with Frank Liddy from 2016-07-25T12:05:09
Day after day we come under different forms of emotional and psychological pressure - fight, flight, freeze and collapse are the coping mechanisms we use to cope under this pressure.
Mindf...
Solocast 3 Keeping Up With The Joneses from 2016-07-15T09:20:11
The language we use to describe ourselves to customers, is incredibly important, yet many get caught up in superlatives and exaggerations rather than focusing on what is important to customers, cli...
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I'm Not Voting And Here's Why... from 2016-06-23T15:11:53
Back after a short break, this mini-podcast is a bit of rant at politics, Football, the Homelessness issue in Belfast (AGAIN!!!) and thats about it...
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Solocast 2 Bruce, Rich And The Happy Pear from 2016-06-02T09:11:08
A solo-podcast after a very invigorating and interesting few days in the company of Bruce Springsteen, Rich Roll and the Flynn Twins from The Happy Pear.
You can learn a lot by sometimes j...
Episode 5: Stendhal Arts Festival from 2016-05-27T12:00:44
Stendhal Arts Festival is one of the top arts festivals in Ireland, 2 miles outside Limavady, Co Derry.
Attracting the very best in local and national artists as well as those who have made it...
Solocast: The Power Of Clarity from 2016-05-17T08:01:40
The Power of Clarity is a solo podcast all about the importance of being understood - in that your value messaging needs to be understood by all of your staff and the importance of your customers k...
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Episode 4: In conversation @Established from 2016-05-16T10:47:41
Leading the 3rd Wave in Belfast, Established has become the go-to coffee shop in the city's cool Cathedral Quarter. In Conversation with the owners, we get a look at what makes the customer experie...
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Episode 3: Psychology At Work from 2016-04-26T08:19:13
I have always believed that psychology plays a pivotal role in sales - for the individual, the team and as part of coaching and a sales strategy.
There are parallels with sport and in this...
Episode 2: Finance and your business from 2016-04-18T13:24:43
In this episode Conor Devine from GDP Partnership talks about money, finance, ignorance and the importance of picking the right people when it comes to getting the best in professional advice.
...
Episode 1; Virtuality Big Motive from 2016-04-04T16:34:01
In this episode, I get talking to Damian Cranney, CEO and Creative Director of creative technology studio, Big Motive.
Damian was just back from SXSW, where virtuality was the hot topic an...