Episode 30: Damian Hughes, The Barcelona Way - a podcast by Shift Control

The 3rd time guesting on the podcast, Damian is back on talking about his latest best-selling book, The Barcelona Way, Unlocking the DNA of a Winning Culture.

Through the lens of Pep Guardiola and one of the most successful sporting teams in world soccer, Damian gives an insight into what makes an authentic and winning culture within high performing teams - in sport and in business.

He shares the meaning of the acronym 'BARCA' and gives anecdote upon anecdote to help show the importance of vision, dealing with change, repetition and the OODA loop and an indication of the character required to drive home the change and to be part of the unit.

Damian is a Professor of Psychology and publisher of 12 books as well as being a consultant to Scottish Rugby.

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