#100: 60 shades of App Growth with Gessica Bicego, CMO at Paired - a podcast by Business of Apps

This week is a special one – the Business Of Apps podcast has reached the episode #100. For this special occasion we’ve invited Gessica Bicego, one of the most well known mobile app marketers, with years and years of experience in the app growth and talk about what we call “The 60 shades of App Growth”. During the conversation we cover what it takes to increase a mobile app user base and, of course, revenue it generates. Every app marketer, every brand that launches a mobile app is focused, or should be, on its growth. A brand new app brings a bunch of challenges to an app marketing team, a well established app has its own challenges that are somewhat overlap with the former but for

Further episodes of Business of Apps

Further podcasts by Business of Apps

Website of Business of Apps