#101: The year of Cross Promo with Cameron Thom, Directory of Sales at Adikteev&Matej Lancaric, Marketing Consultant - a podcast by Business of Apps

Ok, what are your options today when it comes to marketing your app?  I can tell you from a point of view of a guy who was in app marketing back in 2010-2015 time frame, the portfolio of app marketing tools has grown significantly. Today when you’re tasked to grow an app’s user base, you have App Store Optimization, paid UA, ads in podcasts, on TV, on radio, PR, social media marketing, influencer marketing, content marketing.  And there is one more app marketing tool, which isn’t always applicable but once you’ve got a number of apps in your portfolio, you can turn your attention to cross-promotion and this is what we’re gonna talk about today with Cameron and Matej. Today’s Topics Include: Cameron and Matej’s

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