#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb] - a podcast by Business of Apps

from 2023-05-29T07:00

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This episode is different, recently we hosted a webinar featuring Perform[cb] team talking about how to scale user acquisition in 2023 and we’re releasing a recording of this conversation with Matthew and Lee.



It was a lively discussion that covered a lot of ground, including:



  • Competitive optimizations for efficient ad spend

  • Maximizing reach through top traffic channels

  • Campaign strategies to test ahead of Q4

  • Three user acquisition success stories with top marketers, including FanDuel


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