#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb] - a podcast by Business of Apps
from 2023-05-29T07:00
::
::
This episode is different, recently we hosted a webinar featuring Perform[cb] team talking about how to scale user acquisition in 2023 and we’re releasing a recording of this conversation with Matthew and Lee.
It was a lively discussion that covered a lot of ground, including:
- Competitive optimizations for efficient ad spend
- Maximizing reach through top traffic channels
- Campaign strategies to test ahead of Q4
- Three user acquisition success stories with top marketers, including FanDuel
Links and Resources:
Matthew Lord on LinkedIn- Lee Aho on LinkedIn
- Perform[cb]
- Business Of Apps - connecting the app industry
Follow the Business Of Apps podcast
Linkedin | Twitter | Facebook | YouTube
Further episodes of Business of Apps
Further podcasts by Business of Apps
Website of Business of Apps