#155: Growing your app downloads with PR with Jessica Alderson, Co-founder and CEO at So Syncd - a podcast by Business of Apps
from 2023-07-17T07:00
PR - what does this acronym mean to you? If you moving from one country to the other, it’s definitely about Permanent Residency, if you’re launching a product, in our today’s conversation, a mobile product, it is about Public Relations and making a splash to grab mobile users' attention.
How big of a splash you can do with it? The size of a splash from the meteorite that killed off the dinosaurs in the Mexican Gulf 66 million years ago? Or barely noticeable? Today we have Jessica to share her experience of doing a PR campaign for her app So Syncd.
Today’s Topics Include:
- Jessica Alderson's background
- What is So Syncd app
- PR marketing technique applicability to app categories
- How to identify the audience for an app
- Short and long-term strategies for pitching the press
- Pitch email template
- How to identify a PR campaign's success
- The general strategy to approach journalists
- Final tips
- What Jessica would like to change about digital marketing the most
- Android or iOS?
- Jessica's first mobile phone
- Leaving her smartphone at home, what features would Jessica miss most?
- What features Jessica would like to see added to his smartphone?
Links and Resources:
Quotes from Jessica Alderson:
“I don't think that PR is applicable to all kinds of apps and I don't think it's applicable to even necessarily startups in the same vertical in different states."
“I think a good lens to think of it [is your app newsworthy for PR or not] through is how does this impact other people?"
"As you develop relationships then the journalists will start reaching out to you and you have a back-and-forth dialog"
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