#38: User Acquisition with Christian Eckhardt, CEO and Co-Founder at Customlytics - a podcast by Business of Apps

Conversations between app marketers often focus on user acquisition (UA) and if you happen to be listening to savvy app marketers, you may listen them discussing a conundrum – when it comes to a particular app marketing, turns out there’s either not enough or too many choices to acquire mobile app users. To resolve this puzzle, app marketers need to know what app user acquisition channels do work right now. So you need an expertise of somebody who’s been keeping his or her hand on the pulse of various app user acquisition channels that have been pop up over the years. Today’s guest is Christian Eckhardt, CEO and co-founder of Customlytics. Christian shares practical advice on how to choice user acquisition channels, UA campaign optimization,

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