#39: App retention: best practices with Anja Obermüller, Head of Product Marketing, Runtastic - a podcast by Business of Apps

App retention has been one of the most heated app marketing topics.  Let’s put it this way. What would you say if people buy your masterpiece but only to get through a few pages or the first chapter and never open it again? It not only happens with books, but mobile apps. Ask any app marketer with a decent experience and she or he would sigh and nod.  Today’s guest is Anja Obermüller, Head of Product Marketing at Runtastic, where adidas’s running and training apps help runners live a happy and healthy life. Anja shares best practices for app retention.  Today’s Topics Include: ??  Lifestyle Routine: Different apps serve different purposes ??  Sneak Peak: What level of retention should be expected from your app? ??  Sneaker Hack: Anja’s

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