#42: App User Acquisition with Influencers with Federico Llano, Co-Founder TATAM Digital - a podcast by Business of Apps

Do you know who are Influencers? Do you know that app user acquisition with Influencers is one of the app marketing techniques that help brands to connect their apps with tens of thousands of users? Ok. Let’s start with Influencers. Influencers are movie, music celebrities or regular down-to-earth folks like you and me, who acquired vast amount of devoted followers on social media around common interests they are passioned about. Popular influencers with millions of followers are often involved with various product endorsements, including mobile apps.  To make these product endorsements efficient and help app brands to achieve their specific goals, influencer marketing agencies stepped up. Today’s guest is Federico Llano, co-founder of TATAM Digital. He talks about how influencer marketing works for mobile apps.

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