#48: Combatting mobile ad fraud in COVID-19 era with Luke Taylor, COO and Founder at TrafficGuard - a podcast by Business of Apps

Mobile ad fraud has been a dark shadow on the entire mobile advertising industry for a number of year by now. It’s been growing fast – fraudsters keep inventing more sophisticated ways to steal, fraud detection and prevention companies do their best to keep up and being able to detect new kids of fraud and help brands to minimize its impact on their bottom line. It is the ongoing battle. One would hope that COVID pandemic would slow mobile fraudsters down and that would be really naive take on that. It is quite contrary.   Today’s guest is Luke Taylor, COO and founder of TrafficGuard. Luke talks about the current state of affairs for mobile advertising fraud during COVID-19.  Today’s Topics Include: ??  TrafficGuard: Full funnel

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