#50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE - a podcast by Business of Apps

How do app marketers engage consumers and keep them using their apps? This is not a trivial question. For the last several years, one of the top problems marketers had with their apps was a User Churn. The numbers are staggering – around 30% of users used an app within the first day since they had downloaded it and only about 10% or less within the next 30 days.  But don’t lose sleep over app retention and engagement questions. Today’s guest is Tommy Yannopoulos, Director of Sales at Remerge. Tommy talks about the economics of mobile app retargeting to re-engage consumers. Today’s Topics Include: ??  Mobile Marketing Industry: Valuable learning experience getting acquired by competitors ??  Retarget: Engage consumers when they are not on your property

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