#52: Finance for App UA managers with Martin Macmillan, CEO and Founder at Pollen VC - a podcast by Business of Apps

A mobile app user acquisition funding is a crucial process every app business owner should know well to succeed. Too often it’s being neglected and it leads to an app project failure. In this episode we want to fill the gap for app developers and brands and talk about an app projects funding. Today’s guest is Martin Macmillan, CEO and co-founder of Pollen VC—a financing model for mobile apps and game publishers to unlock unpaid revenues and eliminate payout delays up to 60+ days. How? By connecting to their app store and ad network platforms.    Today’s Topics Include:  ??  App Business Funding: Solving app developer problems, payments ??  Use old financial services knowledge and new knowledge as app developer ??  Company Portrait: Digitally verify sold or

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