#53: ASO & Paid UA duo: best practices with Arthur Kolayan, VP, Sales & Partnerships at Jellyfish - a podcast by Business of Apps

Ask a professional app marketer “what is in your marketing toolbox?” and he’ll tell you – App Store Optimization, Paid User Acquisition, Influencer Marketing, PR, podcasts, TV and radio. Now, you can split all that app marketing techniques into two buckets: Organic and Paid. Organic relies on distribution channels that you don’t spend your money on. With paid, you do. It’s that simple. As an app marketer, should you go with organic, paid, or both? Today’s guest is Arthur Kolajan, VP of Sales and Partnerships at Jellyfish. Arthur talks about how to make the difficult choice between organic or paid app marketing. Today’s Topics Include: ?? How Arthur got involved in app marketing: Recruiter, new role, and recommendations ?? Why is it called Jellyfish? True

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