#54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops - a podcast by Business of Apps

Today mobile app marketers are in a constant battle to connect apps with as many users as possible and their battle field are the Apple’s App Store and Google Play store. After years of fierce competition, both Apple and Google have won the app war. Apple got the premium part of the market by delivering high-quality apps, but Google successfully scaled to reach a much broader market segment.  Today’s guest is Christinne Cuyugan, Growth Marketing Lead at Drops, a learning language app. If you want to learn a language, it only takes five minutes a day. At Drops, Christinne focuses on strategizing growth opportunities for the app and app store marketing. She talks about how app marketing is different in the Apple App Store compared

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