#55: App users retention with out-of-the-box thinking with Catherine Bostian, Senior CRM Tech Manager at Delivery Hero - a podcast by Business of Apps

from 2021-02-15T07:00

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On this episode we’re talking about app users retention – one of the hardest nut to crack for any app marketer. The method to crack this nut we’re suggesting is out-of-the-box thinking. Sink or think? When you’re trying to solve a problem, no matter how hard you try, it can all be in vain. That’s when it’s time to think out of the box by being a lifelong learner.  Today’s guest is Catherine Bostian, Senior CRM Tech Manager at Delivery Hero. Catherine talks about how to apply out-of-the-box thinking to app user retention.    Today’s Topics Include:  ?? Growth Marketing Career: Strategic and technical backgrounds to understand customers ?? Growth Marketing Levers: Power of code and communication for data-driven mindset ?? What Delivery Hero does?

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