#56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel - a podcast by Business of Apps

Mobile app growth and how to achieve it are in the center of any well-thought app marketing strategy. You may power your app growth with paid marketing or the product itself may lead its growth. Every app has a diverse audience, some people find the app extremely useful and use it enthusiastically. Others are less engaging, and then there are those who download apps but hardly, if ever, use them. Do you have an emotional relationship with specific apps? It’s okay. Most users do to feel connected.  Today’s guest is Tanya Sharma from Babbel, a digital language learning product. Tanya talks about product marketing and user acquisition to grow a database of app core users.    Today’s Topics Include: ?? Connecting the Dots: Tanya’s path

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