#57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic - a podcast by Business of Apps

Fact – people are tired of ads, especially on mobile. Because of such a variety of options they’re bombarded in their Instagram / Facebook feeds, inside apps, on websites and of course on YouTube and Google, it is hard to expect a level of engagement app brands need from them to increase their sales.  There is a way to solve this problem and achieve a high level of engagement – launch a higher purpose campaign to let people do something for their environment, local community, something that will make them feel good and, at the same time, help an app brand to achieve its marketing objectives. Today’s guest is Luca Stefanutti, Head of Product Marketing at Runtastic. He leads the Running Growth squad with the

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