#58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo - a podcast by Business of Apps

How do people discover mobile apps these days? Via a built-in search on the App Store and Google Play, about 65% of app downloads are powered by search. The other route – online ads in your Instagram feed, on YouTube, on TikTok, Snapchat, Twitter, Readit and on and on. How do app marketers take advantage of search as an app marketing channel? Right – they do the App Store Optimization (aka ASO). But do you wonder if you’re doing everything what is possible to do with ASO? Today’s guest is Binh Dang, Senior Organic App Growth Manager at Idealo will answer that question for you. Binh talks about his ASO custom campaigns concept. Find out what you’re missing! Today’s Topics Include: ?? App Growth Marketing: Binh’s

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