#64: What makes TikTok tick? with Oliver Yonchev, Managing Director at Social Chain - a podcast by Business of Apps

On this week episode we continue our coversation about TikTok and this time we’re taking a close look at factors that have been fueling its exponential growth within just a couple years.  Today’s guest is Oliver Yonchev, Managing Director at Social Chain, which uses media, marketing, and technology to build brands. Oliver talks about what makes TikTok tick. How does the most successful Instagram and YouTube rival make its magic?    Today’s Topics Include: ?? Social Chain: Social-first marketing services business (i.e., insights, strategy, creative) ?? Social Chain’s Philosophy: Help brands stay at the forefront of what’s possible  ?? Vanity Ticks of Marketers: Trend on Twitter, go viral, and reach lots of people ?? Business Goals: Social Chain specializes in delivering results ?? Social Media

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