#66: Growing an app with a mission with Aleksandra Reinert, Growth Marketing at Olio - a podcast by Business of Apps

Silicon Valley entrepreneurs are known for chasing small ideas with big money, but what about chasing big ideas with big money?  Today’s guest is Aleksandra Reinert, Growth Marketing at OLIO, a London-based company with a big mission. Aleksandra talks about the scale and significance of problems that OLIO was built to solve and the story of the app’s growth. Today’s Topics Include: ?? Food Waste: How bad is it? Pretty bad – people are big part of problem and solution ?? Hunger: A million people worldwide could be fed on less than a quarter of food wasted ?? OLIO: Free sharing app for people to give away food and other household items for free ?? Food Stamps to Facebook Ads: OLIO’s tried every marketing channel/strategy

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